Cognicient LINK
Cognicient offers the LINK technology platform to help organizations get the most value from market research data.
By applying industry-appropriate taxonomies, survey data – regardless of time, place, agency and software used – can be combined together, along with other CRM data, to form a customer insights database.
LINK provides a taxonomy management system: a sophisticated index which maps data fields so they are comparable, while also retaining the data’s original form. Once in place, any new data can be imported without the need for expensive reformatting or indexing.
Why LINK?
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Leverage – and link – existing customer data across surveys, sales & CRM systems
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Replace or validate new research spend
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With data already in a comparable format, analysts can focus on the important part: finding answers
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Interactive, at-a-glance views of global brand performance and/or concept test results