Insights

The GEO, AEO
and AI Search
Playbook.

Pillar articles and essays from the team. No gated PDFs. No email walls. No SEO-by-the-yard filler. Just the thinking we do for clients, published openly because it should be.

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Pillar articles

Start here.

Ten articles that together form a complete map of Generative Engine Optimization, Answer Engine Optimization, and the AI-search era they belong to.

01 / PILLAR

What is Generative Engine Optimization? →

A plain-language primer on the discipline replacing classical SEO.

 02 / PILLAR

The Answer Engine Optimization Playbook →

Five concrete moves for being cited by Google AI Overviews, Perplexity and ChatGPT.

 03 / PILLAR

GEO vs SEO: the difference that matters →

The comparison every marketing leader should understand.

 04 / PILLAR

How to rank in ChatGPT →

Two-surface optimization for the highest-volume generative engine.

 05 / PILLAR

Perplexity citation optimization →

The tightest feedback loop in generative search.

 06 / PILLAR

Google AI Overview optimization →

The biggest AI answer surface in Europe.

 07 / PILLAR

Schema markup for AI search →

JSON-LD patterns LLMs actually use.

 08 / PILLAR

LLM visibility audit guide →

The exact measurement process we use with clients.

 09 / PILLAR

Entity SEO: the complete guide →

The foundation under every successful GEO engagement.

 10 / PILLAR

Zero-click search strategy →

Winning when there is no click at all.

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