AGB / Terms.

Last updated: April 2026 · This is a template. Have it reviewed by a qualified German commercial lawyer before use.

§ 1 Scope

These General Terms and Conditions ("AGB") apply to all contracts between Knowledge Navigators Agency ("Provider") and its clients ("Client") for the provision of consulting and implementation services in the areas of Generative Engine Optimization, Answer Engine Optimization, Technical SEO and AI Implementation. Deviating, conflicting or supplementary terms of the Client become part of the contract only if the Provider has expressly agreed to them in writing.

§ 2 Services

The scope of services is defined in a written offer, statement of work, or engagement letter. The Provider owes professional execution of services, not a specific commercial outcome. Rankings, citation frequency, traffic, pipeline and revenue outcomes are influenced by many factors outside the Provider's control and are not guaranteed.

§ 3 Fees and payment

Fees are agreed in writing per engagement — either as a fixed project fee, a recurring monthly retainer, or a combination. Unless otherwise specified, invoices are payable within 14 days of receipt without deduction. Default interest under § 288 BGB applies to late payments.

§ 4 Client cooperation

The Client provides the Provider with timely access to the systems, content, analytics, code repositories and personnel required to perform the engagement. Delays caused by missing cooperation extend agreed delivery dates proportionally and may incur additional fees.

§ 5 Liability

The Provider is liable without limitation for damages resulting from intent or gross negligence, for injury to life, body or health, and under the German Product Liability Act. Liability for slight negligence is limited to the breach of cardinal contractual duties and to the foreseeable damage typical for this type of contract. Liability for indirect damages, loss of profit or consequential damages is excluded to the extent permitted by law. Maximum liability per engagement year is capped at the fees paid by the Client in that year.

§ 6 Confidentiality

Both parties treat all information disclosed in connection with the engagement as confidential and use it only for the purpose of performing the contract. This obligation survives termination of the contract for three years. A mutual NDA may be signed additionally at either party's request.

§ 7 Intellectual property

All deliverables, documents, strategies, code and reports produced by the Provider for the Client become the property of the Client upon full payment of the relevant fees. The Provider retains the right to reuse generic methodologies, frameworks, tools and know-how developed in the course of the engagement. The Provider may reference the engagement for internal case study purposes only after written consent from the Client.

§ 8 Term and termination

Project engagements end on the agreed delivery date. Retainer engagements run monthly with one calendar month notice on either side unless otherwise agreed. The right to terminate for good cause (§ 314 BGB) remains unaffected.

§ 9 Data protection

Both parties comply with applicable data protection law, including the GDPR. Where the Provider processes personal data on behalf of the Client, a Data Processing Agreement (Art. 28 GDPR) is signed in parallel. See our privacy notice.

§ 10 Governing law, jurisdiction and severability

These terms are governed by German law, excluding the UN Convention on Contracts for the International Sale of Goods (CISG). The exclusive place of jurisdiction for all disputes arising from or in connection with this contract is the Provider's registered seat, provided the Client is a merchant within the meaning of § 14 BGB. Should individual provisions of these terms be or become invalid, the validity of the remaining provisions remains unaffected.